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Jazmine Rocks - Jazzabelle's Diary

4th Sep 2013

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Jazzabelle’s Diary is described by Jazmine as "a place for me to share my personal style, my secondhand finds and my everyday life, along with anything else that may take my fancy".

Aside from Jazmine herself being picture-perfect, the blog is beautiful. Take a look at her photos which capture her around London in particularly alluring style, dressed in exquisite vintage and retro clothing.

Despite her young age, Jazabelle’s Diary was shortlisted for best established fashion blog at the Cosmo Blog Awards 2011, while Jazmine also competed in ASOS Future Stylist 2012, reaching the semi-finals. We spoke to the fashionista in question...

Jazmine, what made you decide to start blogging?

I started writing my blog in March 2010 after attending a preview of an exhibition at the Victoria and Albert Museum. I was so inspired by everything I saw that I just had to let others know about it.

Why are you drawn to vintage-retro fashion?

I adore the process of secondhand shopping: rummaging through charity shops, negotiating prices at car boot sales and finding lovely clothes at bargain prices. It really is true what they say about one man’s rubbish being another man’s treasure – I’ve been able to find my most stylish wardrobe additions for as little as 50p over the years! It always makes me feel proud when people admire what I wear and I can tell them just how little I paid.

You work as a sales assistant at Cath Kidston. Are you hoping to become a full-time blogger?
In all honesty, I’d prefer blogging to stay a hobby, though I am hoping to move more into fashion and craft styling this year, as it’s something I love. Last year I styled a knitwear book for Quadrille Publishing, Learn to Knit, Love to Knit by Anna Wilkinson which was so much fun, and more recently I’ve worked with Quadrille again on an exciting craft book which will tie in with an upcoming BBC  series. I’d love to move up to the Cath Kidston head office this year, and it’s my dream to own a second-hand shop and café in south west London, along with focusing on more freelance styling.

Your blog site photos are beautiful. Who takes the shots?
My mum, though I have creative control over the style of photography, locations and editing. I can’t thank her enough for all the time she puts into taking my blog pictures. She’s amazing!

Is London an important aspect of your blog?

Definitely. Sometimes I feel people forget how lucky they are to live in such an incredible city, so on my blog I try to showcase how lovely London can be, whether by taking photos in front of Big Ben or talking about a recent trip to the Victoria and Albert Museum.

Where are you based in London?

In Battersea. I’m a homely person, so I adore my area. There are so many lovely independent stores, pretty cafés and a beautiful park. I can’t see myself ever moving away.

What are London’s best shopping secrets?
I much prefer secondhand to vintage shopping, so to pick up some lovely bargains I’d head to Battersea car boot sale and the Wandsworth Oasis charity shop on Battersea Park Road. Though I recommend taking a look in every charity shop you pass as you
never know what you might find.

What fashion trends do you forecast for 2013?
I don’t take a great interest in fashion trends, but I’m hoping the ladylike and beautiful dressing of the 1950s makes more of a comeback.

What can’t you live without?
Tea, my family and my camera.

Who or what inspires you?
Audrey Hepburn is my biggest style inspiration. And not a day goes by when I don’t think about my favourite quote by William Morris: "The true secret  of happiness lies in taking a genuine interest in all the details of daily life".


Jazzabelle's Diary;