Presenting his debut collection of vases, Lee Broom will convert his Shoreditch store into a contemporary flower shop during London Design Festival 2015.
For one week only, his flagship store will become ‘The Flower Shop’. Available exclusively at the store, the Podium vases will take centre stage in an immersive floral display throughout the store which will be completely redesigned for the event. Following the success of his recent award-winning Milan show ‘The Department Store’, Lee Broom will also be presenting his new 25-piece collection for the first time in London. Furniture, lighting and accessories will be presented in glass display cases and on marble plinths surrounded by a sweeping display of fresh flowers inspired by Broom’s collections.
In the basement of The Flower Shop will be The Flower Shop Kitchen where Pip McCormac, acclaimed food writer and Lifestyle Director of Red magazine, will be creating edible floral treats from his book The Herb & Flower Cookbook during the week. These will include Rose Skewers, a fusion of strawberry, mint and sugared rose petals and The Dirty Nastini a floral take on The Dirty Martini.
“With every London Design Festival we like to transform our space into something new and 2015 will be no exception. With brand new products, a profusion of flowers and edible floral treats, it is sure to be a complete sensory experience”, says Lee Broom.
The Podium vases play with the sculptural quality of balance and asymmetric silhouettes. Combining heavy-weight marble with transparent glass, the collection continues Broom’s fascination with opposing materials brought together to create playful yet elegant pieces. The three glass vessel shapes are interchangeable between either the round white or black square marble base and can be selected in the desired combination.
Podium is only available for purchase exclusively at Lee Broom’s flagship store or online at leebroom.com
View Lee Broom on the Domus Nova Design Guide
Lee Broom, Electra House, 95 Rivington Street, London EC2A; leebroom.com
Wednesday 23 September – Sunday 27 September 2015 as part of London Design Festival; londondesignfestival.com