It all began in 1952 when two Danish cabinet makers Jens Ærthøj and Tage Mølholm decided to open a furniture factory in a small town called Herning. Their goal was not only to produce quality furniture that looked great but to create furniture that was functional and worth every penny. Ærthøj and Mølholm got it right. Their vision transformed BoConcept from a small furniture factory to Denmark’s most global furniture chain with more than 300 successful franchised stores in more than 65 countries.
Set in various locations across London, each store instantly invites passers-by to peer in with their beautiful window displays and crisp and clean designs, and it’s clear that the Danish brand's core values are a success amongst clients.
BoConcept has successfully worked with property professionals and private clients around the world. Impeccable quality, together with the fact that their designs can be fully customised provides the perfect way to create a great space no matter what the purpose is. Offering a one-stop solution, not only for furniture but also by providing a fully coordinated collection of finishing touches, including window treatments and wall textures, all of which is controlled internally from manufacture to install – the brand’s core value in providing a high service and beautiful bespoke interiors is evident in each of their projects.
Additionally offering a free interior design service by working closely with clients to ensure a personally altered solution is found every time, BoConcept is truly a personalised brand that treats every project as a blank canvas.
Together, Domus Nova and BoConcept have established a brand partnership, which will combine the excellent services the brand has to offer to make the styling process a breeze, including a complimentary home visit. Where needs, price and desire are all met – should that be a one-room revamp or complete makeover of the entire home, it’s completely up to your needs.