Set in the thriving King’s Cross, The Standard has finally ventured outside of America and opened its newest doors in the heart of London. Formerly the Camden Town Hall Annex, the 1974 building has been completely revamped to become a funky and free-spirited hotel. Featuring vibrant 1970s inspired interiors by Shawn Hausman Design, who is no stranger to collaborating with the hospitality brand, the final result is a futuristic and fun concept. Collaborating with the London-based Archer Humphryes Architects, who were responsible for the internal structural changes of the building, the aim for both studios was to bring something new and fresh to London’s hospitality scene.
As Hausman asserts, the exterior undoubtedly makes a mark on the bustling street, whereby ‘the curved corners of the building’s original windows echo throughout the new interior, creating a sense of undulating spaciousness.’ As for the interiors, playful elements are to be seen everywhere, such as the reception’s geometric tile wall, commissioned from ceramics artist Lubna Chowdhary. Rooms feature daring colours such as cobalt blue carpets and maroon red sofas – not to mention the fantastic views over St. Pancras Station.
Encompassing 226 rooms with 46 unique styles including terraced suites with outdoor tubs, the hotel also houses a recording studio, three restaurants and a rooftop dining experience which showcases unbeatable 360-degree views of London. A bright red exterior lift teleports guests to the 10th floor where Peter Sanchez’s live fire cooking is the talk of the town.
Vintage-inspired, fun and bold – The Standard’s first UK location is making headlines for all the right reasons. Opened in July 2019, London’s newest edition to its vast hospitality scene couldn’t have received a warmer welcome.