Gaining a passion for textiles and design from a young age, Chloe Jonason has always had an eye for creating beautifully crafted home wear, specifically specialising in bespoke curtains, blinds and upholstery. After obtaining several diplomas from various prestigious design institutes, Chloe took the leap in founding her own brand in 2015 and has never looked back since. We had the opportunity to ask Chloe all there is to know about her brand and business.
Chloe, could you briefly introduce yourself?
My name is Chloe Jonason and I have always had a passion for textiles and design. Whilst studying History of Art at Leeds University, I developed my eye for detail and interest in colour. Following this I went on to complete an upholstery course followed by a Diploma in curtain making and soft furnishings at the National Design Academy and a Diploma in Interior Design with the British College of Interior Design. In 2015 I formed Chloe Jonason Interiors, which in 2017 expanded into a large purpose-built workroom in South Lincolnshire.
Could you share with us what services you provide?
Chloe Jonason Interiors makes and designs bespoke soft-furnishings, curtains, blinds & upholstery. I have also built up a collection of vintage textiles on my travels. Chloe Jonason Interiors offers a personable and professional service with an emphasis on quality.
My ethos is to offer her clients whatever they desire, working together to bring design ideas and aspirations to life. I enjoy working through each project with my clients from start to finish offering a complete service, often designing and sourcing bespoke finishing touches.
What has been your most exciting project that you have worked on recently?
We recently completed a wonderful country house project in Wiltshire with Nia Morgan Interiors.
Your upholstery’s and bespoke prints are very creative and colourful, where do you get your inspiration from?
I’m inspired by colours found in nature and travel. I also love the way colours work together like in a colour wheel. I love creating colourful unique schemes.
How would you describe the interiors of your house? Do you think this reflects a lot on your own personal taste and style?
I would describe the interiors of my own home as unique and colourful. I have tried to be bold with my use of colour as this makes me happy day today. I also love adding bespoke decorative touches like hand painted panels and decoupage. I like quirky touches in my home that people are not expecting when they enter. The interior of my home is constantly changing we are always adding to it; it is never finished.
Have you had any major turning points in your career that has changed the way you look at design?
Working with Studio Ashby in 2018 on the interiors of the Casely Hayford Shop on Chiltern Street was a fantastic experience that really expanded my way of thinking about the design process.