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Television Centre, W12


Property Details

Flat (3 bedrooms)

How do you make something really stand out in a room of winners- In the case of this three-bedroom duplex at Stanhope’s Television Centre, the answer is simple. Get Bella Freud on the case. One of four exquisite apartments designed by Piercy&Company as part of the Architects’ Series, this home has been dressed to the nines by the eponymous fashion designer to pack her signature punch of cheeky 70s glamour. It’s the icing on top of an already garnished cake. Both clashing and engaging cleverly with the architects’ palette of fluted black walnut and Calacatta marble, blue steel and natural oak, Bella’s interiors don’t just sing, they roar with rock ‘n’ roll leopards, emerald greens and deep reds. Playful prints adorn the walls, floors and bedding, always respectful of their purist architectural backdrop. When working with an iconic structure like Television Centre, Piercy&Company knew not to overdo it. Their residences are defined by a sense of understated luxury, one that doesn’t rely on excess but instead is an exercise in craft and restraint. The finishes express the apartments’ unmistakeable identity which is complemented by a discrete material palette. Solid, timeless and subtle: a stunning backdrop for individual furnishing and statement interior flourishes which Bella, in collaboration with Retrouvius has done spectacularly. All three bedrooms are situated downstairs on the seventh floor, with the living spaces on the upper level to maximise the dual aspect views and natural light. Matching the mid-century undertones, the kitchen island reads as a piece of fine furniture with full functionality; the sumptuous curve of the Helios is echoed in the radial shape of the fluted marble and walnut. A spacious, open-concept space plan connects the kitchen, living and dining areas, and is studded at each end by two epic roof terraces with unrivalled views over London city. In this unique instance, the architects and interior designer have actually worked in harmony, keeping their distinct aesthetics without drowning each other out. The result is spectacular and one to make any design aficionado emerald green with envy.

  • Spacious open-plan living room with dining area
  • Fully-integrated kitchen with Miele appliances
  • Master bedroom suite with dressing room
  • Two guest bedrooms, one en suite
  • Family room / den
  • Family bathroom, guest cloakroom, utility room & storage
  • Two private terraces
  • Residents' lounge and gym
  • 24-hour concierge
  • Architect: Piercy&Company
  • Interior designer: Bella Freud
  • Approx. 2,202 sq ft / 204.6 sq m.

Floor Plan

Map & Local Information